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FishWorks
My first thought when I saw the name FishWorks was that it was a slogan dreamt up by a clever adman rather than a name for a chain of restaurants, but when I got up to speed with the restaurant’s concept I was struck just how pertinent the actual name is! Fish is a healthy and very nutritious source of food and unfortunately is not always people’s first choice (unless it is covered in batter and deep fried), but it really should be. But I digress, so returning back to the concept, I think FishWorks are trying to reverse the, I guess fear, of fish, by providing ultra fresh produce and cooking it in an exciting and innovative way. Indeed, one very novel way they are promoting it is not just to eat fish in their restaurants as you can actually buy fresh fish in the restaurant to cook at home, so a real twist on taking home a doggy bag!